A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Considered the most accessible Armani brand, Armani Exchange is moderately priced in the general market. The spring summer 2011 ad campaign of Armani Exchange modeled Simon Nessman, Marlon Teixeira, Francisco Lachowski, Alejandra Alonso and Clara Alonso. Photographer: Matthew Scrivens.





