Supermodel Kate Moss stars in the ad campaign for her own Fred jewelry collection. Shot by Sonia Sieff and styled by Marine Braunschvig.

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The newest ad campaign for the Kate Moss for Longchamp spring 2011 handbags is gorgeous and star in the advertising campaign looking absolutely amazing in the seventies-inspired images. The photos were taken in the sunny, dreamy Marocco by Alasdair McLellan.

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For her 12th collection for the High Street giant, which launches on Friday, Moss continues to take inspiration from her own wardrobe. ‘I just think of what I want to wear in the summer,’ she says. ‘They’re all still really me.’

She admits that her penchant for a sexy look has seen hemlines inch higher and higher. ‘I always like it to be sexy,’ she told Grazia magazine. ‘Even if I’ve done something quite classic, I always want it shorter – I want things shorter and shorter.

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Hot on the heels of the news that Kate Moss would design for Longchamp comes the first look at one of the handbags from the collection.

The emerald green pochette, whose color I love, I wanted to be very simple, based on the shape of an envelope. I would wear it with all black or all navy. Because I love to wear dove grey, I wanted a bag in that color to go with my grey jeans. The zebra was inspired by an old pony printed valise from the ’70s that my boyfriend [Jamie Hince] brought back from San Francisco, very dry, very trashed, without any glamour, and which I loved. As for the bags in cognac leather, it’s a color and a very supple leather that we found in equestrian accessories stores, and we unfortunately can no longer find.