JAG Jeans are a product of 1972 Australia. At a time when fashion denim was not yet a twinkle in the public eye, Jag shed a whole new light on the diversity of denim. Not many brands can boast to have adorned the likes of fashion icons, Jackie Onassis and Steve McQueen. In an era when it was still controversial to go against the grain, these Aussie originals were working their way into a genre that incited the evolution of today’s denim market. The design team at Jag Jeans admits that their perspective has not changed much over the years, however Jag is always finding new ways to approach the same great styles. Jag Jeans is a label that does not have to go out its way to impress with their classic and distinctive looks.

Jan Jeans introduces their new Spring 2010 Collection through this Ad campaign.

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Evisu introduces two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

The debut of men’s sportswear marks Evisu’s transition into an all-encompassing lifestyle brand revamped with Morrison’s aesthetic. The denim collections provide much of the insight into the new direction of the brand, with an emphasis on quality, craftsmanship and heritage.  Click here to Read Complete Post »

The 2010 fall/winter will see Levi’s unveil its new 201 product line. With an undeniable work and heritage theme, the 201 line as you would imagine involves the focus on one Levi’s popular workwear choices, the 201. The 201’s main characteristics of the past include a single pocket, donut buttons, linen patches and a relatively lower-quality denim (as compared to the 501xx). However in this modern update, similar qualities have been maintained as well as the use of Levi’s quality denim. Aside from jeans, the collection also includes various shirts and jackets style.  Click here to Read Complete Post »

• The freshest way to wear denim this season is top-to-toe
• Mix up textures:  Chloe had patchwork jeans with a chambray shirt, while the jeans at D&G and Ralph Lauren were ripped and frayed
• The Nineties had a moment with matching denim at Jeremy Scott and House of Holland

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