
Famed British sports car marque Lotus has a super-stylish history, with the likes of James Bond and Steve McQueen among its best known enthusiasts. Now the storied firm, founded in 1952 by Colin Chapman, is looking to reclaims some of that former glory with a new lifestyle brand set to launch in February. Dubbed Lotus Originals, the diverse offerings will include everything from leather jackets and blue blazers to bags and backgammon sets. The company’s motor racing and sports car heritage were used as inspiration for the collection, with tire tread patterns, vintage Lotus logos, racing stripes, car silhouettes and numbers relating to the dates of famous Lotus racing victories of the 1960s and 70s appearing on certain items.
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