The new Giorgio Armani Frames of Life sunglasses campaign. For spring/summer 2012, the black and white images lensed by Serge Guerand.

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A|X Armani Exchange was launched in 1991 in the U.S. The label created by Giorgio Armani is known for its provocative ad campaigns and popularity among young Hollywood pop culture. Armani Exchange designs, manufactures, distributes, and retails fashion and lifestyle products, including apparel, accessories, eyewear, watches, jewelry, and music. It is inspired by street-chic culture and fashionable dance music. Considered the most accessible Armani brand, Armani Exchange is moderately priced in the general market. The spring summer 2011 ad campaign of Armani Exchange modeled  Simon Nessman, Marlon Teixeira, Francisco Lachowski, Alejandra Alonso and Clara Alonso. Photographer: Matthew Scrivens.

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Milan Fashion Week Womenswear Spring Summer 2011.

Models walks down the runway during the Giorgio Armani Milan Fashion Week Womenswear S/S 2011 show  in Milan, Italy.  Click here to Read Complete Post »

Expect to see Lady Gaga in a lot more Armani from here on out. She has entered into a multimillion dollar partnership with the Italian designer who provided her Grammy outfits and “Alejandro” music video costumes.

Normally, celebrities who wish to be clad in Armani choose from the designer’s runway collections. The designer’s sleek style isn’t exactly up Gaga’s alley, however. His niece, Roberta, says:
It wouldn’t be possible to give Gaga a look from the collection because she wears pieces of art. It’s theatrical.
The collaboration began last year when Giorgio’s niece Roberta got in touch with Gaga’s stylist Nicola Formichetti to ask about the singer’s interest in wearing Armani for the Grammy Awards. Giorgio created three outfits for Gaga to wear, and instead of picking just one, she wore all three! The rest is history.

Armani will be designing the costumes for Lady Gaga’s next tour in December. Keep an eye out for more fantastical creations then!

Edita Vilkeviciute alongside Janice Fronimakis created a highly romantic campaign for Giorgio Armani while being shot by photography duo Mert & Marcus. The collection carries elegant and classic pieces portraying the label’s sophistication. The ability to combine velvet fur and satin with embroidery in some pieces makes this collection simply remarkable.

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On Friday morning, pop juggernaut Lady Gaga performed a brief but rousing gig on the Today Show, braving the rain at NYC’s Rockefeller center in not one, but two custom-made Giorgio Armani performance ensembles.

Gaga took to the stage in an elaborate white getup that could’ve easily been a vintage Madonna look: a crystal-studded white suit work with a sparkling cross-embellished bra. Gaga accessorized with a relatively demure feathery headdress.
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Models walks the runway during the Giorgio Armani Prive show as part of the Paris Haute Couture Fashion Week Fall/Winter 2011 Espace Vendome  in Paris.

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Cristiano Ronaldo is one of the hottest footballers around—who wouldn’t want to see him strut his stuff in his skivvies? The Portuguese soccer star took his shirt off for Armani Jeans and stripped down to his undies for his second series of Emporio Armani underwear ads.

Shot on location in Madrid, where Ronaldo plays for Real Madrid, the photos will roll out in July magazines and on siganture Armani billboards in New York, Los Angeles, London, Milan, Rome, Paris, and Tokyo.  Click here to Read Complete Post »