Evisu: Autumn/Winter 2010 Collection

Evisu introduces two distinct men’s denim and sportswear collections under the Evisu and new Evisu Genes labels.

The debut of men’s sportswear marks Evisu’s transition into an all-encompassing lifestyle brand revamped with Morrison’s aesthetic. The denim collections provide much of the insight into the new direction of the brand, with an emphasis on quality, craftsmanship and heritage.